Core Values
Culture eats strategy for breakfast, lunch and dinner.
Integrity, Trust & Respect
Without Integrity, there is no Trust. Without Trust, there cannot be Respect. And without Respect, our culture will suffer. Without all three, working together would not be fun.
And, to be clear, we have a very firm "No Asshole" rule at LynnCo. Brilliant jerks are not welcome.
Authenticity
Being authentic means presenting a genuine and unfiltered self to others. It means being transparent, honest, consistent and not trying to hide behind a façade or put on a show for others. When we are authentic, we accept and embrace all aspects of our personality, including our strengths, weaknesses, and quirks. Authenticity is foundational to developing trust with others.
Initiative
Our focus on delivering results requires each of us to take initiative. We don’t wait to be told what to do and we certainly do not say ‘that’s not my job’ at LynnCo. Our people are intrinsically motivated to excel, and take initiative where necessary. Because of that, we are able to deliver better results for our customers. Initiative also shows our commitment to our customers and our team.
Teamwork & Collaboration
We do our best work in teams. Good teams always outperform individual contributors, no matter how talented. Teams have diverse skills, knowledge and greater creativity. By dividing our workload, we can each focus on our strength, while benefitting from the increased capacity for work. Working within a team is also more fun. By joining LynnCo, you're joining a winning team.
Transparency & Communication
Transparency & Communication are two sides of the same coin. Transparency is a key requirement for trust. Communication is the key to how humans work best together. Together, they allow us to get more done. When people have access to correct and abundant information, they can get more done with fewer mistakes, while having more fun.
Kindness & Empathy
Everything we do begins and ends with people. Kindness and Empathy are related but distinct concepts. Together, they help create a positive and stronger culture, that fosters engagement, respect, trust, collaboration and inclusivity. Kindness & Empathy make us stronger as a company and, in turn, strengthen our relationships with our customers and partners.
Diversity
Diversity and inclusivity are not just moral imperatives, they also have tangible benefits for employees and LynnCo as a whole. Diverse teams bring diverse viewpoints, which improve problem-solving and drive innovation. Diversity strengthens teams and empirical evidence shows that companies with higher degrees of diversity deliver better performance.
Ownership & Results
Ownership promotes accountability, engagement, problem-solving, creativity and communication. Ownership drives results and results require ownership. It means taking responsibility for delivering on our commitments, which builds trust with team members. Our leaders are expected to give their team members the autonomy to own their work.
Curiosity
Curiosity fosters innovation, creativity, continuous learning, and improvement. Curiosity is a key ingredient for Innovation. Albert Einstein once said, "I have no special talents, I am only passionately curious." Curiosity also improves communication. Curious people ask more questions and are better at understanding others. It supports, even fosters, a growth mindset.
Customer Focus
Without our customers, LynnCo would not exist. By taking care of our customers, we ensure our continued growth as a company and as individuals. Customer Focus requires us to really care about client success and to always work on their behalf. It means understanding how we can improve their business. This focus on our customers is intrinsically linked to our innovative spirit at LynnCo.
Leadership Matters
Leadership plays a critical role in shaping a company's culture, as leaders set the tone and provide direction for the organization. Leaders shape our culture, make important decisions and communicate with their teams. They can make or break employee engagement and morale. Leadership matters because it plays a critical role in setting and achieving LynnCo's goals and objectives — at every level.
Adaptability & Agility
Today's business world changes ever faster, requiring all companies to adapt & change. Innovation drives change, often radical change. To thrive in our culture, adaptability is a must. Without it, we would encounter resistance to change, which would slow down or inhibit innovation. Adaptability also drives collaboration, higher morale & better teamwork.
Our Leadership Principles
Protect Culture & Set Examples
Protect Culture & Set Examples
Disagree & Commit
Listen
Deliver Results
Clarify Expectations
Earn & Extend Trust
Show Loyalty
Confront Reality
Improve
Our History
Our roots stem back to the 1970's, where Lynn Fritz began a journey of a lifetime.
The Revolution
1970s–2000
Lynn Fritz led a transformation in logistics by introducing technology to streamline the fragmented industry. As founder of Fritz Companies, he built a global supply chain network, bringing logistics into the corporate spotlight.
However, as the company grew to 10,000 employees across 120 countries, he realized the need to refocus on customer connection and business fundamentals.
The Transformation
2000–2010
After selling Fritz Companies to UPS, Lynn focused on reinventing logistics through LynnCo. He aimed to bring strategic discipline to domestic freight, shifting away from simple cost-cutting to a more holistic approach that improved the entire supply chain.
LynnCo became the first 3PL to offer a SaaS-based TMS (Transportation Management System) in 2003, allowing clients access to advanced logistics solutions and analytics. Under the leadership of CEO Anisya Fritz and President Wendy Buxton, LynnCo developed technology-driven strategies while staying true to customer-focused, efficient operations.
The Mastery
2010–Present
LynnCo evolved into a leader in solving complex supply chain challenges. Focused on handling “ugly freight” and intricate operations, the company developed advanced systems to manage difficult logistics scenarios.
Rather than just relying on tech, LynnCo prioritizes deep customer engagement and long-term solutions, ensuring operational efficiency for clients with unique and demanding needs. The company’s agility was highlighted during the COVID-19 pandemic, where its systems allowed it to go fully virtual in just days, without missing a beat in customer service.
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Why Trust LynnCo?
Look at all the amazing manufacturers, distributors, and wholesalers we've worked with. Plus, our plethora of reviews will show you that we're more than a 3PL middleman – we're your strategic freight partner that actually makes your business run better.
11.2 YRS
avg. client retention
2K+
shippers helped
$1.7BIL
in freight managed















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Legendary Service
Partner with us and we commit to doing three things:
- Same-day answers to your emails, calls, and texts.
- Hiring top problem solvers who have real experience.
- Executing three cost-saving projects per quarter.
A FREE RESOURCE
The No-Nonsense 3PL Buyer’s Guide
Looking for a freight partner? Learn the unfiltered truth about managed transportation, hidden costs, and the logistics options you never knew you had.

- Managed Transportation: What it is, why you need it, and if it’s worth the cost.
- 3PL Market Landscape: Who’s dominating, who’s failing, and how they compare.
- See real cost 3PL breakdowns—can you afford managed transportation?
- Hidden Costs: The categories that are draining your budget and how to stop it.
- Are You Overspending on Shipping? See real freight spend numbers. (Hint: Probably).
- What a Perfect Logistics Program Looks Like—how to avoid it blowing up in your face.