Core Values

Culture eats strategy for breakfast, lunch and dinner.

Our Leadership Principles

Protect Culture & Set Examples

Our leaders protect our culture, above all else, and are the guardians of LynnCo's culture. They embody our Core Values and model them to the rest of the organization.

Protect Culture & Set Examples

Our leaders protect our culture, above all else, and are the guardians of LynnCo's culture. They embody our Core Values and model them to the rest of the organization.

Disagree & Commit

Leaders speak up if they disagree and push back for the sake of the team and the company. Once a decision is made, though, they commit fully to the team’s decision.

Listen

Leadership requires listening before speaking. Leaders seek to understand first and don’t assume they have all the answers. Curiosity thrives on good listening.

Deliver Results

Good leaders focus on the right things. They don’t over promise and under deliver, but establish a track record of results. Our leaders don’t make excuses and are demanding, but fair.

Clarify Expectations

Almost all conflicts are violation of expectations. Good leaders check their understanding by asking clarifying questions. They don’t assume expectations are clear or shared.

Earn & Extend Trust

Strong leaders extend trust abundantly to those who earned it, and conditionally to others. They always behave in a trustworthy manner. Without being trustworthy, there is no true leadership. 

Show Loyalty

Our leaders support their people when they hit a rough patch. They give credit freely, speak about others as if they were present and don’t gossip or engage in politics.

Confront Reality

Leadership requires tough issues to be addressed directly and quickly. It acknowledges the elephant in the room. Great leaders are courageous in the face of adversity.

Improve

Good leaders are self-aware about their weak spots and strive to continuously improve. They seek feedback, learn from mistakes and act on them. They have a growth mindset.

Our History

Our roots stem back to the 1970's, where Lynn Fritz began a journey of a lifetime.

LynnCo-History

The Revolution
The Transformation
The Mastery

The Revolution

1970s–2000

Lynn Fritz led a transformation in logistics by introducing technology to streamline the fragmented industry. As founder of Fritz Companies, he built a global supply chain network, bringing logistics into the corporate spotlight.

However, as the company grew to 10,000 employees across 120 countries, he realized the need to refocus on customer connection and business fundamentals.

The Transformation

2000–2010

After selling Fritz Companies to UPS, Lynn focused on reinventing logistics through LynnCo. He aimed to bring strategic discipline to domestic freight, shifting away from simple cost-cutting to a more holistic approach that improved the entire supply chain.

LynnCo became the first 3PL to offer a SaaS-based TMS (Transportation Management System) in 2003, allowing clients access to advanced logistics solutions and analytics. Under the leadership of CEO Anisya Fritz and President Wendy Buxton, LynnCo developed technology-driven strategies while staying true to customer-focused, efficient operations.

The Mastery

2010–Present

LynnCo evolved into a leader in solving complex supply chain challenges. Focused on handling “ugly freight” and intricate operations, the company developed advanced systems to manage difficult logistics scenarios.

Rather than just relying on tech, LynnCo prioritizes deep customer engagement and long-term solutions, ensuring operational efficiency for clients with unique and demanding needs. The company’s agility was highlighted during the COVID-19 pandemic, where its systems allowed it to go fully virtual in just days, without missing a beat in customer service.

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Why Trust LynnCo?

Look at all the amazing manufacturers, distributors, and wholesalers we've worked with. Plus, our plethora of reviews will show you that we're more than a 3PL middleman – we're your strategic freight partner that actually makes your business run better.

11.2 YRS
avg. client retention

2K+
shippers helped

$1.7BIL
in freight managed

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Legendary-Service-Commitment-By-LynnCo

Legendary Service

Partner with us and we commit to doing three things:

  1. Same-day answers to your emails, calls, and texts. 
  2. Hiring top problem solvers who have real experience.
  3. Executing three cost-saving projects per quarter.

Read Full CEO Letter →

A FREE RESOURCE
The No-Nonsense 3PL Buyer’s Guide

Looking for a freight partner? Learn the unfiltered truth about managed transportation, hidden costs, and the logistics options you never knew you had.

3PL-Buyers-Guide-Graphic
What's inside:
  • Managed Transportation: What it is, why you need it, and if it’s worth the cost.
  • 3PL Market Landscape: Who’s dominating, who’s failing, and how they compare.
  • See real cost 3PL breakdowns—can you afford managed transportation?
  • Hidden Costs: The categories that are draining your budget and how to stop it.
  • Are You Overspending on Shipping? See real freight spend numbers. (Hint: Probably).
  • What a Perfect Logistics Program Looks Like—how to avoid it blowing up in your face.