The Revolution
1970s–2000
Lynn Fritz led a transformation in logistics by introducing technology to streamline the fragmented industry. As founder of Fritz Companies, he built a global supply chain network, bringing logistics into the corporate spotlight.
However, as the company grew to 10,000 employees across 120 countries, he realized the need to refocus on customer connection and business fundamentals.
The Transformation
2000–2010
After selling Fritz Companies to UPS, Lynn focused on reinventing logistics through LynnCo. He aimed to bring strategic discipline to domestic freight, shifting away from simple cost-cutting to a more holistic approach that improved the entire supply chain.
LynnCo became the first 3PL to offer a SaaS-based TMS (Transportation Management System) in 2003, allowing clients access to advanced logistics solutions and analytics. Under the leadership of CEO Anisya Fritz and President Wendy Buxton, LynnCo developed technology-driven strategies while staying true to customer-focused, efficient operations.
The Mastery
2010–Present
LynnCo evolved into a leader in solving complex supply chain challenges. Focused on handling “ugly freight” and intricate operations, the company developed advanced systems to manage difficult logistics scenarios.
Rather than just relying on tech, LynnCo prioritizes deep customer engagement and long-term solutions, ensuring operational efficiency for clients with unique and demanding needs. The company’s agility was highlighted during the COVID-19 pandemic, where its systems allowed it to go fully virtual in just days, without missing a beat in customer service.
